LUMOS

Our Work Zurich Australia

Project Management

01//
The brief

Zurich Australia collaborated with Zurich global on a digital strategy for the APAC region. The aim was to align the APAC digital presence with the global brand and apply modern best-practice standards to their digital experience.

  • Project Management

  • Analysis

  • Design

  • Software Development

Lumos provided recommendations and delivery of a roadmap for digital customer experience in alignment with Zurich's international brand guidelines. Pain points addressed included a dated mobile experience, challenging information architecture, inefficient content authoring workflow, SEO, accessibility, as well as enabling improved analytics, social integration, and personalisation.

02//
Our Approach

Project Management & Delivery

We conducted an in-depth analysis and produced a clear and comprehensive set of recommendations that enabled the Zurich board to understand their options. We then planned and executed a roadmap of successive projects in collaboration with Zurich to implement the approved recommendations.

Roadmap Planning & Delivery

  • Discovery project conducted with gap analysis and deep dive technology assessment to produce digital strategy recommendations
  • Roadmap created to implement recommendations approved by Zurich Board
  • Design project conducted to document detailed requirements, visual and technical designs
  • Build phase executed to implement designs and coordinate user acceptance testing, content migration, and launch activities

03//

04//
Outcomes

Content management strategy & roadmap delivered

  • A clear and comprehensive set of best practice strategies to advise the Board

  • Roadmap and detailed project plans for the best-fit solution to realise business benefits

  • Mobile-first website refresh, improved user experience and global brand consistency

  • Streamlined operational workflows and processes for internal digital marketing & IT teams

  • Upgrade and migration of legacy enterprise content management system

  • Multi-year aftercare service agreement to support staff training, BAU and tech ops

05//
Results

  • Global brand consistency

  • Reduced support costs

  • Mobile responsive design

  • Enabled personalisation

A mobile-first customer experience and content management refresh for Zurich APAC to align with Zurich's global brand