The university is aiming to increase the number of student applicants that convert and enrol and to recruit the right number and quality of students. The prime focus of the initiative is to improve the student experience, deliver personalised messages timely and on the right channel and to lower the cost of student communication.
Analysis & Delivery
Working collaboratively with SME's we defined requirements for UNSW’s short and medium-term strategic vision to understand and improve the student experience. Defining programme scope, we analysed business goals, verified acceptance criteria and prioritised features for MVP & future release products.
Detailed Analysis & Training
- Analysed the end to end journey of students from application to enrolment
- Detailed design requirements including WCAG
- MVP scoping and estimation
- Prioritised User Stories
- Test Scenarios & Performance Metrics
- Verified business acceptance
- User enablement and training
- Defined the business support process model
Future students recruited, enrolled and engaged
Recruitment team enabled to set up for future targeted campaigns
Personalise landing pages according to preferences aimed to improve conversion
Use data insights to more effectively target prospective students
Redesign the student experience for online applications to improve the quality and quantity of enrolments
Build of Front Door and Future Students sites
Productivity improvement of the UNSW recruitment team
Improved Customer Experience
A re-design of the student experience of Apply / Accept online converting applications to enrolled students.
The way Lumos pulled up their sleeves, truly embedded with UNSW to aid alignment of teams, drive the change required and just got on with it is a testament to their professionalism and flexibility.Phil Webster
Program Lead, UNSW Digital Experience Unit