All work
AICD

Business Value Acceleration

A cross-functional AICD team reviewing priorities together around a laptop
01/The Challenge

AICD had built an extensive content offering across courses, events, articles and thought leadership.

As the website continued to grow, leadership wanted a prioritised plan of how content discovery, search and design foundations could better support customers and business teams.

Lumos helped AICD bring the opportunity into focus through a rapid scoping engagement, so the work could be defined, prioritised and planned with the right business, customer, design and technology inputs in view.

The engagement gave AICD a clearer basis for decision-making. It brought the work into four streams, each with recommended scope, sequencing, cost considerations and next steps to support future investment decisions.

Strategic Planning
Rapid Scoping
Prioritisation
Investment Planning
02/Our Approach

From priorities to a planned path forward

We ran a focused rapid scoping engagement with AICD's marketing and business stakeholders, using workshops, structured analysis and prioritisation to bring the work into a single planning view.

The process connected business goals, customer needs and delivery considerations, then shaped the scope, sequencing and cost inputs needed to support leadership and funding decisions.

Approach diagram mapping priorities into sequenced workstreams

Turning priorities into a fundable plan

  • Aligned key stakeholders around a single set of prioritised goals
  • Shaped the brief into four connected workstreams with defined scope and sequencing
  • Prioritised requirements by business value, customer impact and readiness
  • Evaluated top three search platform options to empower marketing to independently optimise search and discovery
  • Recommended a pragmatic approach for creation of a unified foundational design system with clear documentation
A working session where priorities were aligned and sequenced into a roadmap
03/Outcomes

A clear, costed roadmap for confident investment

The rapid scoping output shown on a tablet

A rapid scoping report with prioritised opportunities and recommended next steps

Four integrated workstreams mapped with scope, cost estimates and indicative timelines

A practical pathway for improving content discovery and search

Practical recommendations for design process improvement and approach to a unified design system

Budgeting and funding approvals enabled, aligned to business and IT governance

Guidance to improve agility and responsiveness to evolving business priorities

04/Results
Investment Clarity
Strategic Visibility
Procurement Readiness
Delivery Momentum
Lumos brought clarity, momentum and strategic focus to a high-priority initiative. Their rapid scoping process gave us a clear, actionable roadmap to enhance our public website, improving engagement, usability and long-term sustainability.
Charlotte ValenteHead of Marketing, AICD
Enabling leaders to move forward with clarity, and invest with confidence.