What we delivered
Scholastic Australia is an international children’s book publisher. They engaged Lumos to provide creative and digital campaign concepts for a number of their children’s book series. The campaigns were designed to engage the youth market using games, microsites, competitions and dramatic trailers.
Our Approach
Lumos kicked off the ideation phase by reviewing the brief, reading the book series, and researching the author profile and narrative tone. We elaborated upon story elements and tone to enrich the concepts and moodboard. The moodboards and animatics were presented to the stakeholders for feedback. We then created an in-depth proposal outlining the gamification strategy, game mechanics, trailer development, microsite integration, and a release schedule for creating sets of themed levels and trailers that would coincide with the release dates for the series. The challenge was ensuring the creative direction would feel fresh over 24 months as the series was released.
The Outcome
These were the first digital promotional campaigns for Scholastic Australia and were for three children’s book series: Emily Rodda's "Golden Door Trilogy", the “Ella & Olivia” series, and "The Last Thirteen" series. The promotional campaigns were distributed and licensed globally to countries including USA, Canada, Mexico and Brazil. Here in Australia the campaigns ran at Dymocks, Big W, Target and Kmart.
